CONTENT management is necessary for start-ups and small businesses because it can help them work more efficiently, communicate better and develop their online presence.
Content management involves creating, scheduling and distributing material that your presumed audience would find useful. Content management can be used for handling blogs, landing pages, newsletters, press releases and, social media.
Start-ups tend to be under a lot of pressure to deliver and maintain a good image when they first start business operation and in order to meet standard expectations, create a good workflow pattern, and build a good reputation online, it is best to look into good content management to help you.
Below is an infographic of some reasons why content management is necessary for start-ups. Underneath it is the text version.
1. Content can be updated at anytime
Content can be updated when you want and not when someone else is ready.
Content management systems like WordPress, Tumblr and Press Page, allow you to publish content, edit or delete at any time.
It is a handy option to have, especially for start-ups because during this phase, you may still be in process of defining your brand and finding your feet and if content does not reflect your vision, it’s great to delete or adjust it.
2. The whole team can use content management
Most content management systems allow for multiple users to create, edit and publish content simultaneously. This creates a good working system and can make things more conducive for you and your staff and as a new start-up.
3. You can increase brand awareness and sales
When you implement SEO into your blogs and use the relevant keywords and hashtags, this can increase your visibility and help you get found by people who are interested in your products and services.
4. Businesses look more credible online
I commend start-ups that have a fully functioning website with landing pages that are full of useful information and other valuable content.
This makes me trust them and feel like they really know what they are doing.
I’ve come across plenty of businesses who don’t bother to update their landing pages with current information or still have old numbers in the contact section which are no longer in use.
It can make a start-up lose the credibility they should be building and it’s frustrating for visitors.
5. Open up communication channels
Engaging content can increase interaction between you and your customers. Having an online presence alone isn’t enough.
You need to actually socialize and communicate with your audience regularly through content. Content management can help you do just that.
Content management is a great way for start-ups to look more professional and improve organization.
These two things matter a lot and could improve your reputation. Consult a content manager for your start-up today!